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Pricing 2026Updated 2026-09-16
Instantly.ai Pricing 2026
Growth $37/mo (1K active leads, 5K emails/mo); Hypergrowth $97/mo (25K leads, 100K emails/mo); Light Speed $358/mo (500K emails/mo). Annual saves 20%.. Tested with a real paid subscription — 28 hours tested.
From $37/moStarting price
$37/moAnnual rate
$400/yrEstimated annual
82/100Overall score
70/100Value score
Instantly.ai Pricing Summary
| Detail | Info |
|---|---|
| Starting price | From $37/mo |
| Annual billing | $37/mo |
| Free plan | No |
| Free trial | No |
| Price note | Growth $37/mo (1K active leads, 5K emails/mo); Hypergrowth $97/mo (25K leads, 100K emails/mo); Light Speed $358/mo (500K emails/mo). Annual saves 20%. |
| Last tested | August 2026 |
Good value82/100 score
Best cold email tool for agencies and sales teams at scale
Pros
- Unlimited email account warmup included on all plans — deliverability improvement is measurable within 2 weeks
- AI personalization pulls from LinkedIn and company data automatically — icebreakers feel hand-written
- Campaign analytics show reply rates, bounce rates, and open rates in one clean dashboard
Cons
- Lead database (Instantly Leads) is an add-on starting at $47/mo — core plan does not include prospecting
- Learning curve on deliverability settings — DNS, SPF, DKIM setup required for each domain
- AI personalization quality drops on contacts with sparse LinkedIn profiles
Ready to try Instantly.ai? Plans from From $37/mo
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Read the full Instantly.ai review
Score breakdown, output samples, and who should buy it
Instantly.ai Pricing FAQ
How much does Instantly.ai cost per month?
Instantly.ai starts at From $37/mo. Growth $37/mo (1K active leads, 5K emails/mo); Hypergrowth $97/mo (25K leads, 100K emails/mo); Light Speed $358/mo (500K emails/mo). Annual saves 20%.. Our testing found the stated price may differ — the effective cost with annual billing is $37/mo.
Does Instantly.ai have a free plan or trial?
Instantly.ai does not currently offer a free plan. Growth $37/mo (1K active leads, 5K emails/mo); Hypergrowth $97/mo (25K leads, 100K emails/mo); Light Speed $358/mo (500K emails/mo). Annual saves 20%.. We recommend testing with the cheapest paid tier before committing.
Is Instantly.ai worth the price?
Our verdict: Best cold email tool for agencies and sales teams at scale We rate it 82/100 overall. Value score: 70/100.
What is the cheapest Instantly.ai plan?
The entry-level Instantly.ai plan starts at From $37/mo. Growth $37/mo (1K active leads, 5K emails/mo); Hypergrowth $97/mo (25K leads, 100K emails/mo); Light Speed $358/mo (500K emails/mo). Annual saves 20%.. For full access to all features, pricing may be higher.
Does Instantly.ai charge annually or monthly?
Instantly.ai offers both billing options. The monthly rate is From $37/mo; annual billing typically saves ~10%. Estimated annual cost: $400.