Ahrefs vs Moz Pro (2026)
We compared both. Here is the honest comparison.
Ahrefs
81/100
$129/mo
GoodVS
Moz Pro
75/100
$99/mo
GoodScore Breakdown
Category
Ahrefs
Moz Pro
Output Quality
82
▲ Wins74
▼ LosesSpeed
74
▲ Wins70
▼ LosesEase of Use
66
▼ Loses70
▲ Winsfeatures
94
▲ Wins82
▼ LosesOverall
81
75
Pricing
Starting Price
$129/mo
$99/mo
Real Price
$129/mo
$99/mo
Price Note
Lite plan
Standard plan
Ahrefs
Best For
✓ Link building campaigns
✓ Competitor backlink analysis
✓ Content gap research
Not For
✗ Beginners
✗ Pure content SEO (Surfer is better)
✗ Budget users
Moz Pro
Best For
✓ Agencies presenting to clients
✓ Sites focused on link building
✓ SEOs who need brand credibility
Not For
✗ Budget-conscious solos
✗ Fresh sites that don't need DA scores yet
Pros & Cons
Ahrefs
+ Best backlink database — 35T links indexed
+ Content Explorer finds linkable content gaps
+ Site Audit technical SEO depth rivals Semrush
+ Keyword Explorer accurate volume estimates
+ Keywords Explorer AI clustering saves hours
− No affiliate program — can't monetize recommendations
− Expensive, Lite plan missing many features
− Interface intimidating for beginners
Moz Pro
+ Domain Authority (DA) metric is the industry standard
+ Link Explorer has one of the largest backlink indexes
+ MozBar Chrome extension is free and invaluable for quick checks
+ Page Optimization scoring is clear and actionable
+ Trusted brand — clients recognize and trust Moz reports
− Most expensive option for what you get at $99/mo
− Data refresh is slower than Ahrefs (weekly vs near-realtime)
− Keyword database smaller than Semrush/Ahrefs
− UI feels dated compared to newer tools