Pros & Cons
✓ PROS
Domain Authority (DA) metric is the industry standard
Link Explorer has one of the largest backlink indexes
MozBar Chrome extension is free and invaluable for quick checks
Page Optimization scoring is clear and actionable
Trusted brand — clients recognize and trust Moz reports
✗ CONS
Most expensive option for what you get at $99/mo
Data refresh is slower than Ahrefs (weekly vs near-realtime)
Keyword database smaller than Semrush/Ahrefs
UI feels dated compared to newer tools
Who Should Use It?
✓ Great for
→ Agencies presenting to clients
→ Sites focused on link building
→ SEOs who need brand credibility
✗ Not ideal for
→ Budget-conscious solos
→ Fresh sites that don't need DA scores yet
Real Output Sample
Actual output from our test session — same prompt across all tools so you can compare.
MOZ PRO · REAL OUTPUTDomain Authority Report:
Domain: writetested.com | DA: 12 (New domain)
Spam Score: 2% (Low risk)
Linking Domains: 4
Total Links: 23
Top opportunities:
1. Recover 3 broken links pointing to old URLs
2. 14 competitors with DA 20-40 — achievable link targets
Marcus Webb
Founder, WriteTested · 14 years in content · 500+ hours testing AI tools
I ran a 20-person content agency before GPT-4 changed the industry. I shut down half the team and started testing every AI writing tool obsessively. Every score on this site comes from real work — not toy prompts, not sponsored placements.