Moz Pro vs Semrush (2026)
We compared both. Here is the honest comparison.
Moz Pro
75/100
$99/mo
GoodVS
Semrush
79/100
$140/mo
Top PickScore Breakdown
Category
Moz Pro
Semrush
Output Quality
74
▼ Loses80
▲ WinsSpeed
70
▼ Loses72
▲ WinsEase of Use
70
▲ Wins64
▼ Losesfeatures
82
▼ Loses94
▲ WinsOverall
75
79
Pricing
Starting Price
$99/mo
$140/mo
Real Price
$99/mo
$140/mo
Price Note
Standard plan
Pro plan (1 user)
Moz Pro
Best For
✓ Agencies presenting to clients
✓ Sites focused on link building
✓ SEOs who need brand credibility
Not For
✗ Budget-conscious solos
✗ Fresh sites that don't need DA scores yet
Semrush
Best For
✓ SEO agencies
✓ Enterprise content teams
✓ Serious niche site builders
Not For
✗ Beginners
✗ Low-budget operations
✗ Simple keyword research
Pros & Cons
Moz Pro
+ Domain Authority (DA) metric is the industry standard
+ Link Explorer has one of the largest backlink indexes
+ MozBar Chrome extension is free and invaluable for quick checks
+ Page Optimization scoring is clear and actionable
+ Trusted brand — clients recognize and trust Moz reports
− Most expensive option for what you get at $99/mo
− Data refresh is slower than Ahrefs (weekly vs near-realtime)
− Keyword database smaller than Semrush/Ahrefs
− UI feels dated compared to newer tools
Semrush
+ Most comprehensive keyword database: 25B+ keywords
+ Competitor traffic analysis is best-in-class
+ Position tracking with daily updates
+ Site audit catches 130+ technical SEO issues
+ ContentShake AI writes SEO articles inside the tool
− Expensive — $140/mo is steep for solo operators
− Data overload — overwhelming for beginners
− Some features duplicated across tools